Creating a Unique Brand Voice
The importance of creating a unique ‘voice’ for your brand should not be overlooked. Without a cohesive voice, you may soon find that your business struggles to resonate with its target demographic and that blogs, newsletters and social media communications seem uneven, unclear or uncertain.
Customers need consistency from brands to feel comfortable placing their trust with given businesses. Without a unified brand voice, it may appear that the right hand does not really know what the left hand is doing – or that the right hand is unaware that another hand exists at all.